BRAND IDENTITY · OSG
Three Brand Launches
OSG Connect (2020), EverView (2022) and OSG (2024), each taken from wireframes to a finished website with consistent branding at every touchpoint.
- Visual identity
- Design systems
- Templates
Hi, I’m a
Product, visual and icon designer
Currently designing at Panasonic North America.
Selected Work
FEATURED · ICON DESIGN SOFTWARE
Iconic
A vector editor made only for Google Material icons: Figma-style panels, Illustrator shortcuts, live booleans, badge variants and type-design tools, exporting Google's single-path format on PC and phone.
- Icon design
- Icon systems
- Tool design
CASE STUDY · LOGO DESIGN
The Iconic logo
From a placeholder to a square and circle mid-edit: fifteen live versions in twenty minutes, small-size fixes, and the warm end of my signature gradient.
- Logo design
- Icon design
- Brand
CASE STUDY · PERSONAL PROJECT
Asthma Log
A phone-first app my family uses to log a child's asthma meds, see when the next dose is OK, and share one live log between caregivers.
- Health UX
- Mobile UX
- Real-time sync
CASE STUDY · PERSONAL PRODUCT
Kids Week
A private weekly schedule for three kids, two schools and every club, lesson and pickup in between. Designed for a phone, built with Claude, shipped in a day.
- Information design
- Schedule design
- Mobile UX
CASE STUDY · PERSONAL TOOL
Resin Matrix
All 17 Anycubic 3D printing resins in one sortable table, with every published spec and current price, built to decide which one to buy.
- Data design
- Comparison UX
- Decision support
CASE STUDY · PERSONAL TOOL
AppFill
A right-click Chrome extension that fills job applications from one profile, outlines what it can't answer, and remembers each hiring platform's odd questions.
- Interaction design
- Chrome extension
- Automation
CASE STUDY · STUDIO SYSTEM
Branded Document System
My invoices, quotes, resume and letters rebuilt as one brand system: data in, consistent PDFs out, with each document type turned into a reusable AI skill.
- Brand systems
- Design to code
- Document design
ICON DESIGN · OSG
Fintech Icon System
Pixel-precise fintech icon sets in Figma that gave OSG one visual language across web, print, email and trade show.
- Icon design
- Icon systems
- Figma
PRODUCT DESIGN · LUMA WORKS
Painting Pro Platform
End-to-end product design for a painters' app: design system, wireframes, prototypes and user flows, built hand in hand with the developers.
- Product design
- Design system
- Mobile
FINTECH UX · OSG
Interactive Statements with Orion AI
Statement UI/UX for financial services firms and credit unions, with prototyped journeys for accounts, loans, payments and support.
- Fintech UX
- Prototyping
- AI assistant
WEB DESIGN · ZERO COPY LABS
Agency Website Refresh
Website UI/UX and visual branding that guided the build and set UX standards for the agency's web presence.
- Web design
- Branding
- UX standards
WEB & INTRANETS
Websites & Intranets
OSG's website and WordPress intranet, designed and coded from wireframes, plus a SharePoint intranet with Power Automate workflows I still maintain for Matrix Imaging Solutions.
- Information architecture
- WordPress
- SharePoint
LAUNCH CAMPAIGNS
Ventilation & IAQ Launches
Launch, GTM and brand creative across digital, social, print and trade show, on a two-person team.
- GTM campaigns
- Trade shows
- AI imaging
Experience
Tap or hover a role for details
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Jul 2025 – Now
Visual DesignerCurrent
Panasonic North America · Remote
Launch, GTM and brand creative, plus an AI image pipeline that replaces traditional product shoots.
- Own launch, GTM and brand creative from brief to delivery across digital, social, paid, email, print and trade show.
- Built an AI image pipeline (prompt architecture, seed-locking, Photoshop compositing) that replaces traditional product and lifestyle shoots.
- Created prompt tooling for repeatable, on-brand image generation across product lines, cutting production time.
-
2022 – Now
Founder & Principal DesignerCurrent
Raysan Designs LLC · Freelance studio
Product design, fintech UX and intranets for clients across the US, Mexico and the Philippines.
- Zero Copy Labs: redesigned CheQRboard's UI and design system, designed features for the ProAxion IoT app, and refreshed the agency's own website (2025).
- Luma Works: led end-to-end product design for a platform for professional painters, from concept and design system to prototypes and user flows (2025).
- OSG: wireframed and prototyped the JourneyConnect billing experience in Figma, and designed interactive statements with Orion AI for financial services clients and credit unions.
- Matrix Imaging Solutions: built and maintain the SharePoint intranet; automated employee recognition with Power Automate (2022 – present).
-
2019 – 2024
Senior Creative Designer
OSG · Ridgefield Park, NJ / Remote
Fintech icon sets, three brand launches, and the company website and intranet.
- Created custom fintech icon sets for a consistent visual language.
- Launched three brand refreshes: OSG Connect (2020), EverView (2022) and OSG (2024), each from wireframes to a finished website.
- Designed and built the company website and WordPress intranet, from wireframes to code.
- Set up shared Figma, Canva and Adobe CC libraries and AI-assisted email workflows.
-
2010 – 2019
Senior Web Designer, Design Lead
PNY Technologies · Parsippany, NJ
Web, email and digital campaigns for consumer and B2B product lines, with NVIDIA as a key partner.
- Partnered closely with NVIDIA on GTM campaigns and product launches.
- Designed web, email and digital campaigns across consumer and B2B product lines.
-
2010
Graphic Designer
All Things Media · Ramsey, NJ
Email, collateral and mobile app UI for clients including Daimler and Disney.
- Designed email, collateral and mobile app UI for clients including Daimler and Disney.
What I bring
Icons & brand
- Icon design and icon systems
- Brand identity and refreshes
- Typography and layout
- Shared design libraries
Product & UX
- UX/UI and design systems
- Wireframes and prototypes
- Cross-functional work with engineering
- Design QA against the build
Build & tools
- Figma, Adobe Creative Cloud
- HTML, CSS, JavaScript, PHP
- WordPress, SharePoint, Power Automate
- Claude and Gemini workflows
About
I'm Ray Santos, a visual designer with 15+ years in iconography, brand identity and UX/UI, trained in communication design at Pratt.
I design pixel-precise icon systems, build visual languages that scale from product to print, and turn complex flows into clear interfaces. I've always automated the repetitive parts of design, and AI has been a game changer: more directions explored, faster iteration, polished work in a fraction of the time.
I've worn nearly every hat: icon systems and brand identities, product UI and design systems, websites and intranets I've coded myself, and campaigns across email, social, print and trade show. I've done it on every kind of team, from two-person crews to global cross-functional groups, remote and on-site, so work moves from concept to production without getting lost in handoff.
Away from the screen I cook, draw with my kids, and design and build furniture.
- BFA, Communication DesignPratt Institute, Brooklyn
- Digital Media, UI/UX, Web DesignSchool of Visual Arts, New York
Available for work